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Team Magenta: Ovarian Cancer Research

MOTION GRAPHIC

Client: Stand Up 2 Cancer
Illustration: Brigitte La, Remo Bangayan
Animation: Remo Bangayan
Producer: Katrina Seidel

Fifteen percent of all ovarian cancer cases are due to DNA changes called genetic mutations. Team Magenta is a nationwide coalition of scientists and advocacy groups intent in combating ovarian cancer, using new methods of making genetic testing and education available to more women. This motion graphic was created to provide step-by-step information on how the genetic testing works, as well as the personalization of the approach. By using fluid strokes and evolving forms, we aimed to convey flexibility and smoothness of the genetic testing process.