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The India Stack

MOTION GRAPHIC

Client: CGAP
Illustration: Rendell Ascueta, Remo Bangayan
Animation: Remo Bangayan
Art Direction: Walter Olivares
Producer: Ryan Shoe

India's fast growing economy is home to more unbanked people than any other country. Since 2009, India has added new pieces to its financial infrastructure. CGAP (The Consultative Group to Assist the Poor) is a global partnership of 34 leading organizations that seek to advance financial inclusion. This motion graphic was created to help CGAP explain the intricacies and benefits of the India Stack. Layered vector illustration and textures provide the motion graphic with a papercraft-like feel, while the bold primary color palette conveys the unique and colorful aesthetic of Indian culture.